Acquiring the most knowledge possible about your local market and other competitors in your geographic region is vital. You need this detailed information to succeed. We will perform thorough, comprehensive research to identify the other players offering the same products or services in your area. We also provide a full breakdown of their SEO strength.
Building upon this local market research, we will identify missing points on your business website and lay out a plan to shore up these weaknesses. We will compare the design of your site to competitors’ web presence. Then we will formulate a strategy for revolutionizing the online face of your business. The result? Visitors who are both well-informed about your product or service and impressed by the quality of your presentation.
Another key element to uncover is how your business stacks up in SEO competition. We provide you with a detailed report, enumerating how well you are doing SEO-wise compared to the competition. It will also spell out our in-depth strategy to boost your website to the top of the SEO rankings.
Selecting the correct keywords to target is crucial for maximum SEO impact. Fortunately, we are experts at this complex task. We will create a customized plan for your business, with your unique product or service always in mind.
This report helps you to drill down even further, with a list of 40 to 50 keywords that are highly relevant to your product or service. Included with each is the estimated traffic that each keyword is anticipated to generate. We will also make ongoing suggestions to help you refine your strategy – for optimal success based on our years of experience.
We have three basic SEO packages to choose from, depending upon the extent of your need. We also offer custom, high-end packages. These are for large businesses or those who require an even more sophisticated strategy.
Working to turn your online presence into a well-crafted user experience – with a consistently high search engine rank – is a marathon, not a sprint. For this reason, our minimum contract is one year, as we are committed to partnering with you throughout this entire process.
Improving the function and design of your site begins by examining the current state of your pages online. This analysis can help us determine if we need to start over from the ground up. Or, we may only need to improve what’s already there. We will examine how polished, organized and efficiently your site performs. We will then recommend the best line of action moving forward.
Although the look and function of your website are important, it is not the complete picture. We also need to perform an in-depth analysis of the quality of the SEO strategy currently in place. If your pages are not optimized to rank highly in search engine results, this report will uncover any shortcomings. We do not stop there. We will offer a comprehensive plan of action to enhance your SEO results.
This report will work to illuminate the health of your existing on-page SEO efforts further. Here we will look at what your pages are lacking when it comes to SEO cohesion. Are the headers consistently strong and targeting your chosen keywords? Is keyword density appropriate? These are the type of issues this report will cover.
The best website in the world does not do much good if the search engine crawlers cannot easily find or index it. We will check each page for Google, Yahoo, Bing and other crawler compliance. We will also add your site to all of the top search engines – to help your web pages rank more quickly.
A sitemap is like an outline for your entire website. Search engines find this helpful when cataloging your site. We will create a full HTML and XML sitemap. We will also submit the XML version to Google, Yahoo and Bing. This map makes it even easier for search engines to examine your pages.
Making changes to your site without tracking the performance differences is unwise. Otherwise, you will not know if the adjustments are helping or hurting your SEO efforts. We never leave you guessing. We add Google Analytics code to every page of your website. It allows you to track multiple key visitor metrics.
The crawler compliance report gives a clear picture of any errors that exist on your website. Errors can slow down the ability of the search engines to rank your site. To make use of every SEO advantage possible, we will correct any errors, which ensures that your site positions itself for peak SEO performance.
We will keep our eyes on the broken URLs and will also fix them.
We go beyond crawler compliance. Our team checks the code of your site page by page. Looking under the hood at the W3C validations is imperative. It allows us to make changes behind the scenes. While you may not visually see any difference, this process can have a meaningful SEO impact.
A slow-loading home page diminishes visitors’ experience, and consumer attention span is also quite short. Having a sluggish landing page is a sure way to lose out on valuable traffic. With a full 90-95% of your audience landing on this page, a fully optimized load time is critical. We will run Google Speed Test and thoroughly examine your load speed. If any optimization is necessary, we will take all the steps needed to get your speed up to par.
While your homepage speed is the priority, the other pages on your site may also require optimization. We will test each page individually, using Google Speed Test, ySlow and other speed test tools. Doing this ensures that we have an accurate picture of your page loading speeds. If one or more pages are underperforming, we will correct any issue for improved load time.
A fast-loading website is of little value if the page content is mediocre. The content is where you draw visitors in, selling them on the unique advantages that your product or service provides. Well-crafted content is truly the heart of your site, so we will review it from beginning to end. If it fails to measure up, we will overhaul or rewrite it until your content shines.
Images that are too large may make loading of your page uneven, causing the text to pop up much sooner than the pictures do. We know how to optimize every image on your site for streamlined loading. We will also add the appropriate ‘Alt’ and ‘Title’ tags to all of your images. This often-overlooked step can help to improve your SEO results on-page.
A frequently underutilized way to enhance the SEO value from the same web page is to add anchor tags. What are these? Anchor tags let a reader jump to a different section on the same page. While this is convenient, they serve another important purpose. They allow us to create another unique URL that search engines see. This URL is attached to a keyword that you wish to target, so it benefits your SEO efforts.
To further interconnect your entire site, we will identify additional keywords to add anchor tags too. They will link to other pages on your site and make it easier for visitors to navigate. It also tends to increase the number of different page views per visit, and overall time spent on your site per visit. Internal linking can improve SEO results as well – making it worthwhile from many different angles.
Meta Tags are essential to get right. Without targeting the correct keywords consistently on all the pages of your site, your SEO efforts can fall flat. We are experts at Meta Tag optimization, and we will write unique, eye-catching titles that enhance your SEO horsepower.
Another web page element that it is important to get right are the heading tags. Failing to do so wastes yet another avenue of support for your SEO efforts. We will not allow even one SEO nuance to go untapped. We will go through each heading tag by hand. We will then write compelling heading tags based on the keywords we have carefully selected for your business.
It is possible that many different URLs exist on the same page – it depends upon how a visitor accessed it. To keep from diluting your SEO strength, we will optimize your URLs page by page. We do this using Canonical URLs, which ensures that the preferred version of your URL gets attention from the search engines.
Robots.txt gives search engines instructions on how to view your site. Making sure that they do so correctly is important. We will place a Robots.txt file in your page’s code, so the search engines will be able to index all relevant pages of your website accurately.
Nearly everyone is familiar with the largest search engines like Google. Smaller, local search engines often get lost in the shuffle. Ranking in these can provide some additional sources of traffic. It can help to boost your ranking in Google, Yahoo, and Bing. We will submit your website to relevant local search engines – to improve your site visibility overall.
We will go through each of the outbound links on your website. To avoid weakening your page rank, we will add nofollow tags to links that we classify as being less than optimal. This process will not change the look or function of your links to visitors. It only assures that your SEO strength retains its power.
Submitting your website to high page rank (PR) directory submission sites is an excellent way to enhance SEO impact quickly. We know the best ones to use. We will utilize both free and paid directories to get optimum exposure for your site.
General directory submission sites are good, but niche business ones are even better. We go further than our competition by identifying the correct category and subcategory your site best fits. We will then submit your website to our list of quality free and paid high PR niche business directories.
Fresh content is the heart and lifeblood of your site. We will write premium, compelling articles. Doing this enhances the authority of your site in the eyes of search engines. It also provides great value to your customers and can increase engagement, interaction and repeat visits. Finally, our content will help your site to rank for the keywords that we have targeted.
Getting links which point back to your site (backlinks) is a tremendous way to bolster your site’s credibility. Ultimately this can lead to a much higher page rank for your website. We have a list of premium article submission sites, where we will place original ‘keyword-targeted’ blog posts for you. A mixture of both free and paid submission sites, these will further enhance your SEO results.
Forums are an excellent avenue for building an engaged community around your business, product or service. Why? It is possible to interact with customers directly in this type of medium. We will submit your website to the relevant forums, using newly creating accounts that you will own and control. It will provide you with even more backlinks, which can generate additional interest and traffic as well.
Keeping the content fresh on your site is important for two reasons. First, it is a strong SEO technique, as you will constantly have new posts for the search engines to index. Second, it can keep customers coming back, returning to read your latest piece. We will lay out a blog post writing schedule and create terrific posts for you – automating the whole process with no work required from you.
If you already have a website with no blog (either directly on the page or associated with it), we will create one for you. Using platforms like WordPress or BlogSpot, we will make a good-looking and easy to use the blog for your business. We will also aggressively promote it, so the quality content that’s uploaded doesn’t go to waste. All of this brings in more traffic to your main page. It also gives you a solid chance to build an ongoing relationship with your customers – for more brand loyalty and repeat sales.
Social bookmarking started as a way to save your bookmarks to the web rather than on your local computer. It also allowed people to share links to interesting sites with family or friends. Each social bookmark creates a quality link to your web page from a high PR site. We will capitalize on this fact for SEO purposes. We will add your web page to many different social bookmarking sites – instantly giving you many quality backlinks.
There are now many heavily-trafficked sites where you can post online classified ads for free. We will create finely-tuned classified ads for your website, product or service. We will also post them in the appropriate categories as a cost-effective way to generate more traffic and even sales.
If your company has a newsworthy event, we make sure that the world knows about it. It can be a new product release, or as large as opening stores in a new state. We will write properly formatted and stylistically correct press releases and submit them for publication online. Your company can garner attention, giving you a nice bump in traffic and also build high-quality backlinks for your website.
As just mentioned, we know where to submit your press release, so it sees the widest distribution. We also know where it will create the biggest SEO impact for your site, by linking from a high PR website like Google News. Submission requirements are typically strict, and we know how to write to stay within their provided guidelines.
A picture is worth a thousand words, and sites with impressive visuals (not just text) tend to have much higher average visit times and lower bounce rates. In other words, if you want people to stay longer and also be less likely to leave immediately, you need quality on-page images and videos. We have expertise in creating both of these particular items – to catch your visitor’s’ attention effectively.
There are several ways to optimize videos regarding loading speed and SEO impact. We will carefully check all the videos added to your site, to ensure they are well-optimized for both of these goals. We then go out on the web and promote your video content, to encourage more traffic and even the chance for your video to go viral.
Continuously producing new, high-quality content is an excellent way to improve your SEO strength. RSS feeds automatically update subscribers to any updates made to your onsite content. They also provide high-quality backlinks and can drive traffic. When we create new content that fits into this category, we will write up a headline and submit it to the best RSS News feeds for you.
Web 2.0 focuses on providing an interactive experience through features like social media, creating and collating content from many sources, allowing your visitors to have input, crowdsource projects and more. Allowing your visitors, a chance to engage in this way is important and can improve their loyalty to your brand. We ensure that interactive elements are built into your Web 2.0 site design and creation – for maximum impact.
PowerPoint or other informative documents relevant to your business, product or service (like PDFs or Webinars) can be yet another avenue to build links and traffic. If you already have these items for use in your company or marketing efforts, we will send them to high PR PowerPoint submission sites to boost your SEO power. These can be a tremendous way to help propel your site’s rank, as these types of sharing sites often have extremely high domain authority.
Leaving no stone unturned during our extensive SEO process, we will submit your website to online yellow page sites. There are several high-quality ones to choose from, and we will add your site to them all. Again, this can build more quality backlinks to your site, from well-known, reputable and high PR websites. Also, it helps potential customers locate your business, product or service.
Having a presence on review sites like Angie’s List and Yelp can massively impact your business. While having poor reviews can hurt your sales, having no reviews can also negatively affect your bottom line. Why? When comparing your company to another option, if you have no reviews and your competition is highly rated, you will likely lose business. We correct this problem by submitting real reviews you have received from satisfied customers – to improve or start building your rating.
It is possible to add geographic coordinates (the latitude and longitude) to any image on your website. Called Geo-Tagging, this extra step can help your pages rank in local search results. For example, if your business has multiple brick and mortar locations – the one relevant to the city that a potential customer is searching for will tend to show up higher in the results.
Going a step further, submitting your site to Google Maps and Wikimapia ensure that both of these have the correct information. If a customer searches for a similar business or service like yours near their location, your information will pop up. A strategy like this can help to drive more traffic. Also, local searches like this are growing ever more popular, so it is important to give them the SEO attention that they deserve.
The task of keeping track of what people are saying about your business or product online is important. With our social reputation monitoring, we keep a close eye on all of the top sites. If some negative comments are discovered, we will let you know right away. It allows you to make any changes needed to make your customers happy and respond directly to them quickly. We can also take steps to combat negative comments, and encourage posters to provide positive feedback.
Even quality websites are sometimes assessed a penalty by Google for links that look unnatural or low quality to them. We stay on top of any issues like this, removing any problem links so the penalty can be adjusted and your rank can recover.
It pays to monitor the results of all of these SEO efforts closely, to determine if they are performing well. You want to know how well the money you are investing is working. We provide you with detailed bi-weekly search engine ranking reports, so you can see exactly how your site is progressing.
Going closely hand-in-hand with how well your search engine results rank is improving, we also carefully track your site’s traffic. We will provide you with a comprehensive overview of the traffic numbers your site is receiving. We also break down the traffic into useful subsets, where you can see metrics like time spent on page, average number of different pages viewed per visit and so on.
Managing your social media has become more sophisticated in the last few years. There are many different sites out there today. You now have websites like Facebook, Instagram, Pinterest, Twitter, Tumblr, Vine, Reddit and YouTube to consider. Tracking how well you are doing on each of these can be difficult. Fortunately, we collate all of the relevant information into one easy-to-read social media report. This lets you know how well your social media campaigns are working.
It is quite common for you to have questions or want to discuss a small change in strategy moving forward. We are available by phone or email. We pride ourselves on responding quickly – so you are not waiting days for an answer to your request.
You may prefer to talk with us using apps or programs like Skype, Viber or WhatsApp instead. It is a relaxed and convenient way for you to get the information you are after, without disrupting your workday. We are available on all of these programs or apps to chat with you about any questions or concerns that you have. Always feel free to contact us at any time, as we are always happy to hear from you.