Our content writing teams will not rush in before taking the time to carefully learn the ins and outs of your company, product, or service. This allows them to craft content that’s spot on, showcasing an in-depth understanding of what you have to offer. This knowledge makes its way into the writing – so visitors to your site will quickly and easily grasp why you are superior to competitors.
Great writing starts with active research. Our content writing teams know this, and they will examine both your local geographical region and your potential audience. For example, if your customers tend to have much disposable income, this can change the fact which will work best. Rather than highlighting the low price, speaking about the superior quality would be more productive. This is only an example, and you will receive content that has been tailored to your precise needs.
Your business does not operate in a vacuum. To get ahead, you need to know what your competitors are doing. Our writers will look closely at your competitors’ websites, to see how they present their business, product or service. This will give them the information they need, to counter their claims or demonstrate how your company is superior.
All of this research into your business, particular region, target audience and competitors also helps us to uncover the most valuable keywords. Writing content around these keywords is a robust strategy, which can help your pages to begin ranking highly in the search engine results. Search engines give preference to well-written, informative content – and this one SEO tactic alone can make you a contender in your space.
You may wonder about the process and how it will look. We will sit down with you and create a comprehensive plan. We take care to listen to your thoughts and goals, and how many pages you would like to see written. We will create a few scenarios, with the minimum number of pages needed for a good site, and how many are necessary for an excellent one.
All of the content that you receive will have the selected keywords in bold, so you can easily find them. These keywords will be used for internal linking to other pages on your site. This practice is encouraged by search engines like Google, and it is rewarded with more SEO weight.
Having clear, concise and keyword targeted meta tags is vital. These not only tell visitors what your page is about, but they are also a powerful SEO element that should never be overlooked. We will write a title, description and include the keywords for each page. We then submit every page to Google Webmaster individually by hand.
Search engine crawlers index another important SEO element, heading tags. SEO best practices dictate using your targeted keyword in this space for optimum results. We will write these heading tags so that your pages receive the most benefit.
Keyword targeted content can have a huge impact on how high your pages show up in the search engine results. This can begin driving significant amounts of traffic to these pages.
However, this is not sufficient. The content must also be easy to read and persuasive. Sales and landing pages are an art unto themselves, and they can make or break your online business. We are experts at crafting pages that sell, to keep your business always in the black.
Brochures are a fixture in the business world, as they are an excellent way to update potential customers about your offerings quickly. They need to be well laid out, cover the most significant points and be compelling. We are adept at writing these selling tools, to help you get the word out about your company.
Catalogs are another commonly seen item in business. These put all of your products in one convenient place, so customers can flip through and choose the one that meets their needs. The descriptions and content need to be entertaining and informative, as tired writing can hurt sales. We know how to create catalogs that will perform.
Sales communication is increasingly moving to the digital landscape. Email is a critical avenue for disseminating your message. An email newsletter is an excellent marketing and sales strategy, which many businesses use with great success. We can plan and write a regular email newsletter for your customers or those who’ve signed up to be on your mailing list.
You may prefer an old school approach. Using flyers can also be effective, depending upon the type of market your company competes within. Our writers know how to create compelling content, and making flyers is no exception. The goal is to make the writing so compelling from the first line that people will not put it down.
Product brochures are a more targeted approach, using a full brochure to enumerate the benefits of a single product. Rather than talking about all of your available products, we will focus on highlighting every advantage of just one. This can be a valuable tactic, and our writers are skilled at creating world-class product brochures. You may want to offer these as PDF downloads, and we can optimize the content for that purpose.
You may want the details of your products or services to be available in a single location. Perhaps a page on your website giving all of the pertinent information in a paragraph or two (like in the FAQ’s section). We can write out the details in such a way, that a visitor can quickly grasp all they need to know in a matter of a few seconds. You are free to use these summaries anywhere, even if you want to include them in your print media offerings.
Article writing is an SEO tactic that you should not neglect. We will write great pieces that naturally incorporate your desired keywords. These will be at least 500 to 1000 words in length, as this is the minimum required by the search engines. We will publish these both on your website and at offsite locations (like article submission sites with high Page Rankings). This multi-pronged approach yields the best Seach Engine Optimization results – to give your site the visibility that it needs.
Blog posts are another opportunity to target high-value keywords and to begin ranking for them. The search engines require that these be at least 500 or 1000 words long before they give any real SEO weight to them. We will create a whole series of regular blog posts for your site – with fresh, relevant content that readers will love. These will include the targeted keywords, and we will publish them on your site and elsewhere at a variety of high impact locations for maximum off-page SEO benefit.
Social bookmarking is a powerful tool when used correctly. We will write offsite social bookmarking content, aimed at the keywords for which you want to rank. The search engines require at least 100-150 words for this content to have an effect. This is a quick and economical way to gain backlinks from high Page Rank sites – to boost your SEO strength.
Press releases have strict formatting and stylistic guidelines. If they do not adhere to these, many sites will not accept them. Our writers are experienced with this process. We will write notable releases that inform the public about remarkable events in your company. They will seamlessly incorporate your desired keywords into the content, and ensure it is over the 500 to 1000-word minimum required by search engines. We will write onsite and offsite releases, to give you the most SEO horsepower possible.
Infographics are becoming increasingly popular. This type of content is bait for social sharing. Infographics put all of the most important facts about a topic in one place, using a visually appealing format. While people love infographics, writing them is both art and science. They often require strong researching skills and the ability to summarize involved topics in a short space. We know how to write these, so your customers respond, usually with concise bullet points and “how to” content that readers will not be able to ignore.
The video content is an important outlet if you want to gain traction for your product or service online. Many companies have cultivated an enormous and engaged following – building brand loyalty and marketplace authority in one fell swoop. If you want to capitalize on this trend, we write full scripts for many types of video projects. These include infographics video, digital case studies for a particular product or category of products, digital presentations and general business videos designed to sell.
You cannot afford to ignore social media sites like Facebook. If you want to engage with your potential customers and boost your sales velocity, this space demands attention. However, you may not know the first thing about how social media works. We will take the reigns, writing 150-200 word Facebook posts that include trending hashtags. These posts will incorporate your targeted keywords, for even more SEO power.
Twitter is another opportunity to market your company, products, and services, but you may not know how to use it for this purpose. Our writers can take over, creating 140+ word tweets that include trending hashtags and your desired keywords. Social bookmarking of this type not only provides you with more SEO juice – it keeps your customers engaged and elevates your company image online.
While perhaps not as popular as Twitter and Facebook, Google+ is another channel for your social bookmarking efforts. Google+ may help you to capture a different audience, as it tends to be more business oriented when compared to Twitter. We will write the 150-200 word posts that Google+ requires, incorporating hashtags that are popular at the moment. We also won’t fail to include your keywords, to help boost your site ranking.
LinkedIn is for serious professionals, and this platform can be a potent way to market your product or service. You can use it to reach users who do not want numerous and more popular social media sites like Facebook or Twitter. Here the audience will be interested in your company if you can further their business needs or goals. We will write the 150-200 word social bookmarking content that LinkedIn requires. We will focus on the keywords you have identified.